Strategy

Consumer Insights Striving to better understand your customers is paramount in ensuring your advertising and marketing dollar goes further. These days, brands have a difficult task in knowing which advertising or marketing initiative will adequately engage their ideal customer. Consumer Insights There are many ways in which to engage consumers, however as consumers adopt new and alternate ways to access information on brands products and services, brands now have to learn more about consumers ever-changing habits. It is vital for brands to prioritise the most effective mediums with which to engage their best customers to ensure they receive the highest return on their investments. In order to understand our clients’ customers better, we utilise demographic classification tools across all media channels. It is now possible for us to learn more in-depth knowledge of customer lifestyles, behaviours, shopping habits and tastes, and we use this information to formulate strategic...

Competitor Analysis Competition is what makes brands strive for excellence. The ability to look deep within a brand is essential in seeing where opportunities for growth may arise, and the first place to start is by looking at the competition. By evaluating your competitors enables you to see how much of the market your competitors share with you. Looking at their strengths and weaknesses helps brands analyse how they can improve their own brands. Your competition is always striving to stay ahead of you in the market so having the ability to beat them to the market with your business initiatives is crucial in dominating the market. Competitor Analysis Our competitor analysis initiatives include a rigorous research and development phase prior to launch, just to ensure our campaigns are unique and will promote favourable results. We follow our clients’ competitors across social platforms and pretty much every form of traditional and online media, to maintain market dominati...

Online Advertising Strategy Gone are the days of spending thousands of dollars on advertising, which can’t be evaluated. Today, online advertising enables brands to strategically place online advertisements on websites, which effectively deliver key benefits to consumers. Online Advertising Strategy Online Advertising has seen tremendous growth over the last few years, and it is vital for brands to realise that even though certain websites may attract large audiences to their websites, brands should not pray and spray with their online advertising budgets. That is why having an online advertising strategy is paramount, prior to spending any money online. An online advertising strategy will highlight advertising placements, budgets, timing, targets and key benefits to consumers. A well-planned online advertising strategy will ensure your campaign is successful. Learn more here:  Online Advertising Strategy Click here to find similar articles:  Tumblr

Online Advertising Strategy Gone are the days of spending thousands of dollars on advertising, which can’t be evaluated. Today, online advertising enables brands to strategically place online advertisements on websites, which effectively deliver key benefits to consumers. Online Advertising has seen tremendous growth over the last few years, and it is vital for brands to realise that even though certain websites may attract large audiences to their websites, brands should not pray and spray with their online advertising budgets. That is why having an online advertising strategy is paramount, prior to spending any money online. Online Advertising Strategy An online advertising strategy will highlight advertising placements, budgets, timing, targets and key benefits to consumers. A well-planned online advertising strategy will ensure your campaign is successful. Advertising online doesn’t necessarily mean success for brands, however brands that have an online advertising st...