Website Strategy

Website Strategy Producing a website strategy prior to designing and developing a website is an absolute must. You wouldn't build a house without plans and you wouldn't do anything that costs a considerable amount of money without having an idea as to how it would look and function. A website is an extension of your brand and it must represent a core message and offering, which will connect consumers to your brand. When developing a website strategy, we determine every aspect of what makes a great website, some of which include, user-friendly content managements systems, design, imagery, content, opportunities for consumer lead acquisitions, responsive technology, social connectivity, search engine optimisation, Google analytical tracking and more. However the other most important aspects are timing and budgets. Website Strategy Designing and developing a website can only occur after a website strategy has been produced, and it is extremely important for brands to b...